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 Creating a space for ourselves in the e-commerce sector, we provide the modern working women with versatile options for her multifaceted lifestyle. With an ever increasing female workforce in the country, we are overwhelmed with the support and coverage we've received! 

Here are a few places where we were recognised and published:

 

The Hindu - Power Dressing Made Easy

"Fulfilling the need of premium office wear for women, Shweta and Prachi, both study the gaps in the market and take into account the needs of the Indian woman before they design. Their outfits feature feminine silhouettes with bright colours, bows, ruffles and prints, which is a trend that is also taking off abroad with neutral shades going into remission." - The Hindu: Power Dressing Made Easy

 

"Neutral and darker tones are not the only options available anymore. Invest in eternal pastels, but also of the bolder ones ranging from deep reds to natural greens, it's all a part of the market!" - Daily Spice: Trends for Your Officewear

 

What to wear to slay at work this season

"Today, the work wear trend for women is bending towards floral miniatures in bold colours, and interesting capes and jackets too, say experts. Shweta Sharma, founder at lifestyle brands ombrelane.com has listed work wear trends that could be looked at by the modern woman." - Hindustan Times: Want to slay at work? Opt for capes in bold colours and interesting jackets

 

"Incorporating prints into work wear has given an opportunity for the modern working woman to explore several prints and motifs that describe her." - Business Standard: Workwear trends for women

 

Startups focusing on selling formal western wear for women professionals online

"There have been offline players such as Van Heusen and Allen Solly in the western work wear space for several years, but it is only now that smaller niche online players are doing the necessary research to understand the peculiarities of the Indian workplace and using technology to come up with clothes that meet the aspirations of working women." - Financial Express: Startups focusing on selling formal western wear for women professionals online

 

"Prints can be effectively joined into any event - for a meeting it can be matched with an overcoat and for a night out it can be featured by a jewelry." - Busy: How to Slay at Work with Top Trends

 

IIT-Bombay alumnus starts online office wear brand for Indian women

"In Flipkart, Shweta realised how apparel was being marketed and shipped across several product categories and brands. She launched Ombre Lane in May this year with her sister, designer Prachi Sharma, to change the way Indian women wore and shopped for western wear." - YourStory: IIT Bombay alumnus starts online office wear brand for Indian women

 

Ombré Lane - Images, Business of Fashion print

"Founded in July 2017, Ombré Lane is an upcoming versatile fashion brand, with an objective to create beautiful and comfortable workwear for modern working class Indian women. The brand is focused on providing the customers with – superior product design, quality and fit; better-categorized website experience with quality customer experience and guidance." - Images Retail: ‘Ombré Lane was launched after months of careful research on the Indian working woman’s body type’

 

"Capes and long jackets are a great investment. Important meetings are to be dealt with looking powerful and the look should command attention. A smart cape is a fashion essential." - The Indian Express: Fashion Styling Tips for Working Women

 

We love the support and are looking forward to create more trendy designs for the modern working woman which suits her lifestyle! 

 

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